Amanda Batula, known for her role on “Summer House,” is not only famous for her on-screen antics but also for her sense of style, especially when it comes to swimwear. Recently, Batula announced her venture into launching her own swimwear line, Amanda Batula Swim, in partnership with South Moon Under. This new line aims to provide supportive and stylish swimsuits, particularly for individuals with larger breasts.
Season 8 of “Summer House” documented Batula’s desire to branch out from her husband’s brand and pursue her own creative venture. Despite encountering challenges and disagreements with her husband Kyle Cooke, Batula remained determined to make her dream a reality. South Moon Under recognized the potential in Batula’s vision and approached her to collaborate on launching her swimwear line.
In an exclusive interview, Batula revealed her motivation behind creating Amanda Batula Swim. She expressed the importance of offering swimsuits that are not only fashionable but also comfortable, adjustable, and supportive. Recognizing a gap in the market for swimwear catering to those with larger breasts, Batula emphasized the need for underwire in her designs to provide shape and support.
Batula shared insights into the design process of her swimwear line, emphasizing that she serves as the fit model for the designs. The upcoming collection features eye-catching details such as cherry prints, pink-and-red contrast piping, and a green gingham pattern. Prices for the swimsuits range from $60 to $180, making them accessible to a wide range of consumers.
Amanda Batula Swim is set to launch three drops exclusively at South Moon Under, starting in February and continuing through the winter, spring, and summer seasons in 2025. Batula anticipates the feedback from customers to evolve the brand further, ensuring that the designs meet the needs and preferences of the target market. With a keen focus on providing supportive swimwear, Batula aims to create pieces that not only look fashionable but also offer functional benefits.
As Amanda Batula ventures into the world of swimwear design, her commitment to offering supportive and stylish swimsuits is evident. Through her collaboration with South Moon Under, Batula aims to fill a gap in the market by providing swimsuits that cater to individuals with larger breasts. With a keen eye for design details and a focus on underwire for enhanced support, Amanda Batula Swim is poised to make a splash in the swimwear industry.