Emily Ratajkowski has once again positioned herself at the forefront of the fashion and beauty world, as she was recently announced as the newest United States brand ambassador for the esteemed Italian lingerie label, Intimissimi. This collaboration, celebrated with a captivating photoshoot, marks a significant moment in both Ratajkowski’s career and the brand’s efforts to resonate with modern American women. Ratajkowski describes Intimissimi as a brand that “celebrates women and femininity in such an inspiring way,” voicing her enthusiasm for introducing this iconic label to a broader audience in the United States. Her commitment to championing the confidence that comes from beautiful lingerie is evident in her statements, reflecting a powerful message of self-empowerment.
Ratajkowski steps into a role previously held by prominent cultural figure Jennifer Lopez, which adds a layer of responsibility to her new position. The transition from Lopez’s dynamic persona to Ratajkowski’s alluring charm suggests a shift in brand messaging that aligns with youthful empowerment and individuality. In a world increasingly attentive to the narratives women tell through their fashion choices, Ratajkowski’s ability to embody confidence and modern femininity couldvery well invigorate the brand’s appeal to a new generation. Intimissimi’s Brand Leader, Matteo Veronesi, praises Ratajkowski’s charisma and presence, recognizing her as a perfect fit to represent a brand dedicated to celebrating womanhood.
The launch of Ratajkowski as Intimissimi’s ambassador was visually represented through an Instagram carousel showcasing her in the brand’s elegantly designed pieces. Her choice of an all-black ensemble included the Couture de Nuit Lace Kimono, the Couture de Nuit Bandeau Bustier, and the Couture de Nuit Brazilian undies. This selection not only highlights the versatility and sophistication of Intimissimi’s collection but also Ratajkowski’s keen fashion sense that elevates the perception of lingerie from mere undergarments to statements of empowerment and self-expression. With her straight, flowing brown hair and minimalistic makeup, Ratajkowski epitomizes a modern muse, capturing the essence of beauty that caters to individuality without overwhelming the viewer.
Interestingly, Ratajkowski’s stylistic choices even echo her predecessor’s legacy. For Halloween, she channeled J.Lo by recreating the iconic plunging gown that Lopez wore to the Grammys in 2000. This homage serves as a reminder of the impacts of significant female figures in fashion—a gesture that reflects both respect and a sense of continuity in embodying powerful female narratives. The authenticity of Ratajkowski’s approach in celebrating these influences enriches her brand association, portraying her as a figure who understands her role in a larger tapestry of women’s empowerment.
As Ratajkowski joins the distinguished ranks of representatives like Heidi Klum and her family, consumers eager for fresh and empowering narratives in lingerie find that Intimissimi is not just a brand, but a movement embracing the strengths of femininity and individuality in every stitch and fabric.