Kansas City Chiefs quarterback Patrick Mahomes recently shared that his teammate Travis Kelce’s girlfriend, Taylor Swift, has been actively involved in discussing game plays for their upcoming season. The pop superstar, known for her love of football, has been attending various games and even drawing up plays for the team. This unexpected involvement from Swift has brought a new dynamic to the Chiefs’ strategy for the upcoming season.
Swift’s Love of Football
Taylor Swift’s interest in football can be traced back to her father, who is a long-time Philadelphia Eagles fan. However, it was her support for Kelce that truly sparked her passion for the sport. Last season, Swift attended multiple games across the country and even flew from Japan to Las Vegas to watch the Super Bowl. Her dedication to following the sport has not gone unnoticed, with Mahomes praising her for bringing more female fans to the NFL.
Mahomes highlighted the positive impact Swift has had on female fans, stating that it is inspiring to see daughters bonding with their fathers over football. The presence of female fans, encouraged by Swift’s enthusiasm for the sport, has led to a rise in viewership for NFL games. Last year, Swift’s attendance at a Chiefs versus Jets game alongside her celebrity friends resulted in a significant increase in viewers, showcasing her influence on the league.
Swift’s presence at NFL games has been credited with boosting ratings, with a notable spike in viewers for games she attends. For example, her appearance at the Chiefs versus Jets game brought in 27 million viewers, marking a 22 percent increase from the previous year. This surge in ratings demonstrates Swift’s ability to draw attention to football games and attract a wider audience to the sport.
Looking Ahead
As the Chiefs gear up for the 2024 regular season, all eyes will be on Swift to see if she continues to support Kelce and the team. While it remains uncertain whether she will attend the season opener against the Baltimore Ravens, Swift’s dedication to football and her influence on female viewership are expected to persist throughout the upcoming season. Her unique perspective and enthusiasm for the sport have undoubtedly changed the game for the NFL and opened up new opportunities for female fans to engage with football.