Pete Davidson, the comedic sensation renowned for his unique charm and humor, is set to shake up the fashion industry with his latest move as the creative director of Doublesoul, a bold sock brand based in New York City. At just 31 years old, Davidson is no stranger to the spotlight, but this foray into the realm of fashion adds a surprising new chapter to his eclectic story. Unlike typical celebrity endorsements that often feel superficial, Davidson’s involvement with the brand stems from his genuine insights into everyday style—underscoring his desire to transform something as mundane as socks into a topic of conversation.
In a recent discussion with W Magazine, Davidson reflected on why he decided to step into this role. The comedian pointed out that socks are often overlooked items, purchased in bulk without consideration for style or statement. He noted, “Everyone needs socks,” highlighting their universal appeal while also revealing the often-dull shopping experience associated with them. The reality is that most people resort to simple 20-packs or quirky novelty designs, and Davidson is on a mission to elevate this everyday garment.
Davidson’s first brainstorming session with Allison Strumeyer, co-founder of Doublesoul, proved to be a fruitful collaboration. In a matter of moments, Davidson shared a wealth of innovative ideas, showcasing his deep understanding of cultural relevance in today’s fashion landscape. Strumeyer praised his ability to think outside conventional fashion norms, stating that Davidson’s insight could breathe new life into a typically underappreciated product. It’s an exciting intersection of comedy and creativity, where Davidson’s knack for pop culture could redefine how consumers perceive and wear socks.
His philosophy on fashion remains relatable. Davidson advises aspiring style connoisseurs to avoid the traps of trends dictated by others, insisting that originality stems from personal expressions rather than adhering to societal expectations. He believes that fashion shouldn’t just be a display of wealth but rather an authentic representation of one’s personality. Citing his experiences in the industry, Davidson shared a pertinent lesson learned: “Stay away from what other people think is cool, and get what you think is cool.” This advice resonates not only in fashion but in life, embodying sincerity in self-presentation.
Lessons from the Past
However, Davidson’s journey hasn’t been without its pitfalls. During his formative years in the entertainment business, he felt the pressure of imminent success and the overwhelming temptation to accept every opportunity that came his way—a trap that he admits led to fashion oversaturation. Davidson candidly acknowledged, “When you’re first coming up… it’s hard to say no, because you’re hungry.” His willingness to experiment albeit with consequences is what many young professionals experience. Thankfully, he has emerged wiser, adopting a “less is more” attitude toward fashion.
Navigating the complexities of fame since the young age of 19, Davidson recalls those awkward early years marked by questionable style choices—frayed shirts, hats, and over-the-top jewelry that he now considers mistakes. His candidness about these faux pas is refreshing; it’s a reminder that growth is part of the creative process. Today, Davidson embraces a more refined aesthetic, yet still retains the playful edge that has made him beloved by fans.
In a world where many celebrities navigate the fashion landscape through the lens of sponsorships and superficial partnerships, Davidson’s approach is decidedly refreshing. His prior experiences as the face of H&M’s menswear campaign and collaboration with Calvin Klein have established him as a notable figure in fashion, but it’s his authentic engagement in the creative process with Doublesoul that may ultimately set him apart.
As Davidson embarks on this new endeavor, one can only anticipate the creative sparks that will fly. With his unique blend of humor, cultural insights, and a newfound sense of stylish clarity, the future looks promising for Davidson and Doublesoul. This venture could very well change our perspective on an ordinary accessory, reminding us that even socks can carry a narrative worth sharing. As he steps forward into this multifaceted role, we may soon find ourselves rethinking our approach to style from the ground up—starting at our toes.