Charli XCX, the well-known singer and fashion icon, has recently become the face of Skims, the popular fashion brand created by Kim Kardashian. In a series of newly released ads, Charli exudes confidence and boldness as she models pieces from Skims’ latest Cotton collection, set to launch on August 21. Shot by the talented Petra Collins, the photos showcase Charli in various sets, ranging from a white V-neck sports bra and bike shorts to a gray bandeau top and coordinating sweatpants, all accessorized with a touch of glamour and charm.
Fans React to Charli’s Sultry Photos
The sultry photos of Charli XCX in the Skims campaign quickly caught the attention of fans and followers on Instagram. Many praised the ads as “iconic,” while others couldn’t help but express their admiration for Charli’s daring and fashionable looks. One fan remarked, “Ok now that was bratty!” while another playfully quoted lyrics from Charli’s hit song, “Guess.” The comments section was filled with compliments and jokes, with one person humorously admitting, “Is this supposed to make me want the Skims or want Charli bc I want both help.”
Skims Empowers Confidence and Style
In a statement shared in the brand’s press release, Charli XCX expressed her excitement about working with Skims, emphasizing the importance of feeling confident in one’s own skin. She highlighted how Skims empowers individuals to embrace comfort and style without compromise, reflecting the essence of her own personality and music. Charli also shared her enthusiasm for shooting the campaign with Petra Collins, describing it as a dream come true and praising the adorable puppies featured in the photos.
Kim Kardashian, the founder of Skims, expressed her excitement about collaborating with Charli XCX for the campaign, praising the singer as a “one of a kind talent” who has made a significant impact in the music industry and beyond. Kardashian emphasized the brand’s dedication to highlighting individuals at the forefront of culture, making Charli an ideal choice for representing Skims in this exciting new campaign. The partnership between Charli XCX, Petra Collins, and Skims promises to be a one-of-a-kind collaboration that celebrates confidence, style, and creativity.
This collaboration with Skims is just one of the many instances where Charli XCX has made headlines with her bold and daring fashion choices. In her music video for “Guess,” which features Billie Eilish, Charli is surrounded by hundreds of bras and panties, including luxurious pieces from Agent Provocateur. Charli’s fearless approach to fashion and her willingness to push boundaries have established her as a trendsetter and a force to be reckoned with in the entertainment industry. As the summer heats up, Charli XCX continues to shine brightly, captivating audiences with her unique style and confidence.