Meghan Markle, the Duchess of Sussex, is embarking on a new journey as she prepares to launch her lifestyle brand, American Riviera Orchard. In anticipation of this significant moment, Meghan recently made a trip to New York City. Reports suggest that she visited the Hamptons to attend a business summit, where she was accompanied by entrepreneur Jamie Kern Lima, the founder of IT Cosmetics. It is speculated that Meghan’s purpose for attending the summit was to gather valuable insights and advice in preparation for the launch of her own brand.
The business summit, hosted by Amy Griffin, a key investor in renowned brands such as Bumble, Goop, and Hello Sunshine, brought together a diverse group of attendees. Notable figures present at the event included designer Misha Nonoo and makeup expert Victoria Jackson, both of whom share a close relationship with the Duchess. In addition, Meghan had the opportunity to interact with prominent personalities like Gwyneth Paltrow, Reese Witherspoon, Laura Dern, and Katie Couric, who were also in attendance. This gathering provided Meghan with a platform to connect with industry experts and collaborators in the realm of lifestyle and entertainment.
Prior to her marriage to Prince Harry, Meghan was actively engaged in running her lifestyle blog, The Tig. However, after assuming her role as a senior member of the royal family, Meghan decided to shutter the website. Now, it appears that Meghan is keen on revisiting her passion for cultivating a lifestyle brand. In addition to the launch of American Riviera Orchard, Meghan has ventured into the realm of entertainment by collaborating with Netflix on a new show. This show is said to focus on celebrating the joys of cooking, gardening, entertainment, and friendship, reflecting Meghan’s own interests and values.
In April, Meghan began sending out products from American Riviera Orchard to select friends and acquaintances. Notable recipients of these gifts include fashion designer Tracy Robbins and Delfina Blaquier, the wife of polo player Nacho Figueras. Tracy, in particular, expressed her delight over receiving a beautifully packaged jar of jam from Meghan. Taking to Instagram, Tracy shared a photo of the jam jar surrounded by lemons and expressed her gratitude for the thoughtful gift. Similarly, Delfina conveyed her happiness upon receiving the strawberry jam, emphasizing her love for the product and praising the brand’s quality.
Commenting on Meghan’s foray into the world of lifestyle branding, royal expert Christine Ross noted that American Riviera Orchard represents a natural progression for the Duchess. Christine highlighted Meghan’s past success with The Tig and the public’s continued interest in her relatable content and lifestyle insights. The appeal of Meghan’s brand lies in its ability to connect with audiences on a personal level, offering a glimpse into a lifestyle that exudes glamour and elegance while remaining approachable. Meghan’s decision to venture into the realm of lifestyle branding aligns with her desire to share her passion for cooking, gardening, and friendship with a wider audience.
Meghan Markle’s upcoming launch of American Riviera Orchard marks a significant moment in her post-royal career. By leveraging her past experiences, interests, and connections, Meghan is poised to make a notable impact in the lifestyle and entertainment industry. As she embarks on this new chapter, Meghan’s brand is set to embody her values of authenticity, elegance, and joy, resonating with audiences around the world.